This paper analyses news protection of payday advances so that you can know the way a ethical situation for state intervention and legislation had been built through kinds of mythological storytelling. By analysing the archetypal qualities of news discourse, we could observe how ideas that are particular legitimised through the ideological mechanisms of ethical tales. Stories received on mythology associated with the “other world, ” the flooding, as well as the tragedy. Archetypal functions were built for the debtor as target together with loan that is payday as villain or trickster, because of the latter drawing on spiritual and literary numbers as archetypes. This paper has revealed exactly how, regardless of ideological placement of specific magazines, a ethical plot had been crafted which framed the industry as an issue that fundamentally served to justify state legislation associated with the industry.
No prospective conflict of great interest had been reported because of the authors.
Records on contributors
Kate Budd completed her PhD at Newcastle University, learning the discourses regarding the pay day loan industry within the British press. This woman is now located in Oxford and works in publishing.
Darren Kelsey is Head of Media, community, Heritage within the School of Arts and Cultures at Newcastle University. He researches ideology and mythology in modern news, tradition and politics. Their present monograph, Media and Affective Mythologies, synergises methods to discourse that is critical with all the work of Carl Jung, Joseph Campbell along with other mythologists.